Specifically purchased to adorn a black-and-white, circus-themed outfit and this is right on the mark. I'm already envisioning other projects I can use it for. Full length measures 10 yards as advertised; ribbon arrived well-packaged, unmarked and undamaged. Wholly appreciate the Usain Bolt-fast shipping as this gives creative types such as myself more time to experiement. Wouldn't hesitate to recommend Craft Outlet or to purchase from this business in future.